01 · Media Relations
01Get Into
The Room
Reporters don't write about what they can't follow. We make the technology legible, then take it to the few journalists whose coverage actually moves something.
BylineBuilt for deeptech
MANIFESTO
Most deeptech communications are written for the wrong reader.
Most deeptech communications are written for the wrong reader.
Companies often communicate from the inside out. They explain what they built, how it works and why they think it matters. But investors, customers, journalists, policymakers and future employees all read the same words differently. The best communications don’t start with what a company wants to say. They start with what the audience needs to hear.
Byline is deliberately small. Every engagement is founder-led. We build strategy, shape stories and deliver the work ourselves, supported by a trusted network of senior specialists we’ve worked with for years. No layers of account managers. No senior pitch followed by a junior handover.
We work with a small number of deeptech companies at any one time. Not because scarcity is a marketing tactic, but because this work only succeeds when every client gets our full attention. We’ll grow carefully, without sacrificing direct access, senior thinking or the standards the business was built on. If we’re at capacity, we’re at capacity.
Small by design. Senior by default. No layers. No handovers.
TRUSTED BY VC TEAMS ATJoin CapitalQuantonationNATO Innovation FundVisionaries Tomorrow360 Capital PartnersInflectionCommit
Featured Work
Services
What we actually do
01Get Into
02 · Content Creation
02Say The Thing
Once, Well
Releases, bylines, decks, one-pagers. Written by people who understand the work, so it holds up in front of the people who understand it too.
03 · Design
03Look Like
The Category
A breakthrough still gets judged on its slides. We build the visual language that matches what you have actually built, before anyone reads a word of it.
04 · Branding
04Name The
Change
Rebrands, repositioning, quiet pivots. When what you are building changes, we rewrite the story around it and make sure the market updates with you.
05 · Crisis Comms
05Hold The
Line
A leak, a lawsuit, a bad week. We hold one steady version of events on the record and answer the hard question before someone answers it for you.
06 · Public Policy
06Write The
Rules
Regulation decides which frontier technology gets built and which gets stalled. We put your case in front of the people drafting it, in the language they already use.
Brief